About us

Explore, Play, and Make Every Moment Count.

At Trafello, we believe the best memories aren’t just made, they’re discovered, captured, and cherished by those bold enough to explore. That’s why we create adventure essentials especially for kids.

Our Mission

To inspire and equip children for life’s greatest adventure, exploring the world with curiosity, confidence, and wonder.

Through thoughtfully designed products, we help families turn every outing, journey, and discovery into a story worth remembering.

Child with a backpack and pink dress standing outdoors on a path.

Our Vision

We see a world where every child grows up with an adventurer’s spirit, fearless, open-hearted, and ready to explore.

A world where play sparks discovery, discovery fuels learning, and learning becomes the ultimate adventure.

Our Story

We’re Mirco & Anouk, two parents raising our daughters, Olivia (4) & Kate (1), in a world we see as the greatest playground of all.

As a father, Mirco wants to guide his children in discovering the beauty, excitement, and adventure that’s out there. While working in the toy industry, he saw first-hand how the right toys can shape the way children play, learn, and grow.

With this knowledge, we looked closely at what truly sparked joy and curiosity in our own kids, and what values we wanted to nurture in them. That’s when we realised: adventure isn’t just about faraway places, it’s about the small, everyday moments where children learn something new about the world, and about themselves.

Trafello was born from that vision, a name that means your fellow traveler. We create products that inspire children to set out on their own adventures, big or small, and to embrace life with curiosity, courage, and joy.

What We Stand For